Projects

Brand SERP & Google AI Overview Optimization

Overview: Improved how search engines and AI search systems identify and represent a brand, despite similarly named entities.

Work: Strengthened brand-entity clarity, structured content signals, authoritative mentions, and digital profile consistency.

Outcome: Secured inclusion in Google’s AI Overview for the brand search query.

eCommerce SEO & Content Strategy

Overview: Improved organic visibility and technical SEO for a beauty e-commerce store.

Work: Optimized 300+ product titles, URL slugs, and meta descriptions; fixed broken links and redirects; and turned content-gap findings into a topical-authority strategy.

Outcome: Strengthened the site’s technical foundation and built a clearer content strategy for long-term organic growth.

Mobile-Friendly Website Optimization

Overview: Improved the mobile experience across smartphones and tablets.

Work: Audited mobile usability, applied responsive-design improvements, optimized images and layouts, and refined navigation, calls to action, and typography.

Outcome: Improved loading speed and usability, with the goal of reducing bounce and supporting stronger engagement.

SEO Blog Writing & Brand Visibility

Overview: Created search-focused blog content to support a digital marketing agency’s visibility and credibility.

Work: Researched keywords, wrote SEO-driven articles for the agency’s audience, and secured directory listings on platforms including Yelp, Agency Spotter, and GoodFirms.